LaunchDarkly is a continuous delivery and feature flag management platform built for teams. The platform allows companies to continuously deliver and deploy software to their users in a faster, more reliable way. You wrap your features in LaunchDarkly flags, which allows you to have full control over who sees the feature (users or user groups). It helps companies perform gradual feature rollouts, disable buggy features without redeploying, and reduce development costs with a more streamlined development cycle.
Feature flags are a software development best practice of gating functionality. Functionality can be deployed “off”, then turned on via the feature flag, separate from deployment. With feature flags, you can manage the entire lifecycle of a feature.