LaunchDarkly provides an intuitive dashboard that lets developers wrap features or application behavior in our feature flags. You can then manage your features on the LaunchDarkly dashboard, roll out to users, and see how well things are performing.
Feature flags are a software development best practice of gating functionality. Functionality can be deployed “off”, then turned on via the feature flag, separate from deployment. With feature flags, you can manage the entire lifecycle of a feature.
Feature flags (or feature toggles) are meant to complement features branching and distributed version control systems. One of the primary benefits of features flags is the ability to separate feature lifecycle management from code deployment. Using a robust / access-controlled user interface, non-technical users can observe feature performance and analytics, perform A/B testing, set and manage goals, and have full visibility into feature performance.